可追溯性生鲜果品的电子商务营销模式分析  

An Analysis on E-business Marketing Model of Traceable Fresh Fruits

作　　者：侯熙格[1] 

机构地区：[1]上海海洋大学经济管理学院,上海201306

出　　处：《中国农学通报》2012年第12期252-256,共5页Chinese Agricultural Science Bulletin

基　　金：上海市大学生创新活动计划项目"上海市生鲜果品可追溯体系研究--基于消费者和生产供应商的实证分析"(B-9700-09-0021)

摘　　要：随着信息技术的不断发展,网络影响人的生活越来越大,电子商务应运而生。通过分析可追溯性生鲜果品发展的潜力和电子商务在生鲜果品营销中的应用现状,将传统营销模式与电子商务模式进行比较,提出了做好可追溯性生鲜果品电子商务营销模式的策略。With the development of information technology, internet plays a more and more important role in our lives, so does the E-commerce. This paper analyzes the potential development of the traceable fresh fruits and the current situation of E-commerce in fresh fruits marketing. And, on the above mentioned analysis, this paper makes a comparison between the traditional marketing model and the E-commerce model, and thus proposes strategies that benefit the traceable fresh fruits E-commerce marketing.

关 键 词：电子商务 可追溯 生鲜果品 优劣势 营销模式 

分 类 号：S-9[农业科学]