高校图书馆服务营销之思考  

Thinking on University Library Service Marketing

作　　者：张小芳[1] 

机构地区：[1]重庆文理学院图书馆,重庆永川402160

出　　处：《晋图学刊》2012年第2期45-47,共3页Shanxi Library Journal

摘　　要：文章概述了高校图书馆服务营销的必要性,分析了高校图书馆服务营销的现状,并从打造创新型服务品牌、成立服务营销部门、构建服务营销评估体系、重视培养具有营销观念和营销知识的馆员等几个方面探讨了如何实现高校图书馆服务营销的对策。This paper summarizes the necessity of university library service marketing, analyzes the present situation of university library service marketing. The author discusses how to realize library service marketing measures from ;everal aspects such as creating innovative service brand, establishing marketing department, building marketing e Taluation system, paying attention to train librarians with marketing concept and knowledges.

关 键 词：高校图书馆 服务营销 高校图书馆营销 

分 类 号：G252[文化科学—图书馆学]