基于临界价格的易变质产品生产企业RFID技术投资决策  

Deterioration Item Manufacturers Decision-making on RFID Technology Investment Based on Critical Price

作　　者：张李浩[1] 胡继灵[2] 范体军[1] 杨惠霄[1] 

机构地区：[1]华东理工大学商学院,上海200237 [2]上海市经济管理干部学院,上海200237

出　　处：《中国管理科学》2012年第2期144-151,共8页Chinese Journal of Management Science

基　　金：国家自然科学基金资助项目(70871038;71010107011;71171082)

摘　　要：RFID技术可以优化易变质产品的流通速度,降低变质率对该类企业收益的影响。现代市场是开放型的系统,然而当前RFID技术投资成本过高,因此迫切需要研究开放系统下不同成本的易变质产品生产企业投资RFID技术的可行性。本文建立了不同成本易变质产品生产企业未投资RFID技术时的竞争博弈价格模型和合作博弈价格模型,分析了变质产品数量对产品定价的影响,得出竞合模式下保持企业较高收益且对新企业不产生吸引力的临界价格。在临界价格基础上,分析了投资RFID技术对易变质产品生产企业收益的影响,得出企业可承担的最大RFID标签成本,为该类企业RFID技术的投资提供了科学决策的依据。最后,通过数值模拟分析验证了所建立的模型。RFID technology can optimize the flow speed of deterioration item and reduce the losses of dete- rioration rate. Because the modern market is an open system and the cost of RFID technology is one of the major barriers, we need to study the feasibility of deterioration item manufacturers with different costs in open system adopting RFID technology. In this paper a competitive game pricing model as well as a cooper- ative game pricing model are established and compared between the deterioration item manufacturers with different costs before adopting RFID technology. Calculating the critical price can maintain high profit for existing manufacturers but has no attraction for new investors considering the number of deterioration products. We study the influence of RFID technology investment to deterioration item manufacturer profits and determine the cost of tag thresholds at which RFID technology investment becomes profitable based on the critical price. This can be used as quantitative and modeling basis by deterioration item manufacturers in making decision on RFID technology investment. A numerical simulation analysis is given to illustrate the model at last.

关 键 词：易变质产品 博弈定价模型 临界价格 RFID标签成本 

分 类 号：F224[经济管理—国民经济]