网络环境下图书馆公共关系建设策略  

Constructional Strategy of Library Public Relations in the Internet Environment

作　　者：陈静[1] 

机构地区：[1]云南省图书馆,云南昆明650031

出　　处：《云南电大学报》2011年第4期87-89,共3页Journal of Yunnan Rty University

摘　　要：网络技术的进步为图书馆事业发展开启了广阔发展空间,网络的发展也对图书馆公共关系建设产生重大影响,网络的开放性使图书馆开展公关工作变得更为主动,提高了图书馆公共关系的传播效能,图书馆公共关系活动应采取更加适应网络环境的建设策略。The development of the internet technology provides a broad space for the development of libraries and brings a great influence on the construction of library public relations.The openness of the internet makes the library public relations a more active role in enhancing their spread effectiveness and more adaptable to the construction strategy of the internet environment.

关 键 词：图书馆 公共关系 网络环境 

分 类 号：G251[文化科学—图书馆学]