科普NPO到网络新贵——“果壳传媒”商业反哺“科学松鼠会”公益的路径分析  

From a NPO of Science Popularization to New Internet Corporation——Analysis on Commercial Feeding-back of Guokr to Public Welfare Organization of Science Songsuhui

作　　者：胡小武[1] 田蓉[1] 

机构地区：[1]南京大学社会学院,南京210093

出　　处：《科技与经济》2012年第2期11-15,共5页Science & Technology and Economy

基　　金：国家社科基金青年项目--"非盈利组织社会企业化运作模式研究"(项目编号:11CSH053;项目负责人:田蓉)成果之一

摘　　要：致力于科技社会化普及活动的NPO组织"科学松鼠会",经过短短3年便发展成为一家知名的泛科技传媒公司,体现了公益性科技组织借助互联网而获得了强大的可持续发展能力,说明了科普也可以变得很时尚的网络社会定律。"果壳科技传媒"反哺科学松鼠会的模式或可成为中国NPO发展的一种时代样本。Science Songsuhui, an NPO devoted to science popularization, has developed to be a pan-science-and-technology media company within three years, which shows the strong and sustainable development ability of public welfare organizations via inter- net, and illustrates the law in a network society that science popularization could also be fashionable. The commercial feeding-back of Guokr to Science Songsuhui could be taken as a sample of NPO development in China.

关 键 词：科普NPO 商业反哺 科学松鼠会 果壳科技传媒 

分 类 号：G322[文化科学]