旅客消费价值实证研究  

An Empirical Research of the Consumer Value of Tourists

作　　者：李军[1] 陈志钢[2] 彭青[1] 

机构地区：[1]中山大学旅游学院 [2]陕西师范大学旅游与环境学院

出　　处：《广西民族大学学报（哲学社会科学版）》2012年第2期131-136,共6页JOURNAL OF GUANGXI MINZU UNIVERSITY:PHILOSOPHY AND SOCIAL SCIENCE EDITION

基　　金：国家自然科学基金青年项目;编号41001075;中山大学文科青年教师基金;编号40000-3171911;广州市酒店业发展规划项目;编号40000-4225032

摘　　要：首先阐述了Holbrook消费价值分类学的基本思想。之后以旅游消费者作为研究对象,对消费者的消费频次、消费目的、消费者的来源地和消费者的个体特征分别与其消费价值之间的典型相关关系结构进行了实证研究。结果表明,除消费频次外,消费目的、消费者来源地及其个体人口学特征都与其消费价值具有显著而稳定的相关关系——即商务公务旅客、国内旅客更加偏重工具性价值(比如便利性),探亲访友和观光旅旅客人、外国旅客则更偏重终结性价值(比如服务质量等)。指出了Holbrook消费价值分类法的局限性。This paper first expounds the basic idea of consumer value put forward by Holbrook.With tourism consumers as objects,the study makes an empirical research into the frequency of consumer spending,purposes of consumption,sources of consumers,and individual characteristics of consumers.It also analyzes the typical correlative relationship between these factors and consumption value.The results show that frequency of consumer spending,purposes of consumption,sources of consumers and the demographic characteristics of individuals all have a significant and stable relationship with consumer value.In other words,business and domestic travelers put more emphasis on instrumental value（such as convenience）,while foreign tourists and those people who travel for visiting relatives and friends and sightseeing place more emphasis on end value（such as service quality）.This paper then points out the limitations of Holbrook＇s classification of consumer value.

关 键 词：消费价值 内在价值与外在价值 工具性价值和终结性价值 

分 类 号：F590.8[经济管理—旅游管理]