在线报价系统中销售商的风险定价策略  

Optimal Risk Threshold Price for the Name-your-own-price Retailers

作　　者：周振红[1] 

机构地区：[1]湖北经济学院工商管理学院,湖北武汉430205

出　　处：《武汉理工大学学报（信息与管理工程版）》2012年第2期202-205,232,共5页Journal of Wuhan University of Technology：Information & Management Engineering

基　　金：国家自然科学基金资助项目(71002065);湖北省教育厅人文社会科学研究基金资助项目(2010y066);湖北经济学院青年科研基金资助项目(XJ2009025)

摘　　要：针对销售商销售库存有限的产品,考虑到产品的市场销售份额,通过建立销售商的最大期望收益数学规划模型,并对该模型进行数值分析,来确定销售商的实际销售量超过目标销售量的概率阈值和不同水平的目标销售量对销售商的最优限制价格和最大期望收益的影响。Name-your-own-price（NYOP）,a new sales mode,has emerged in recent years and is different from traditional pricing mode.Assumed that the retailers′ inventory is limited and marketing period is limited,the online retailers′ maximum expected revenue model was put forward and numerically analyzed when the probability distribution of customers′ reserve prices were known.The impacts of the probability threshold of actual sales volume above the target value and different levels of target sales on retailers′ optimal threshold prices and retailers′ maximum expected revenue were discussed.

关 键 词：在线报价 顾客保留价格 期望收益 最优策略 

分 类 号：F731.36[经济管理—产业经济]