文化强国视域下武术国际传播方略  

International Communication Strategy of Martial Arts from the Perspective of a Cultural Power

作　　者：郭玉成[1] 刘韬光[1] 

机构地区：[1]上海体育学院武术学院,上海200438

出　　处：《成都体育学院学报》2012年第4期7-11,21,共6页Journal of Chengdu Sport University

基　　金：教育部新世纪优秀人才支持计划资助(2009年度);上海市重点学科建设项目资助(S30803)

摘　　要：建设文化强国是我国长远发展的战略抉择。武术作为中国传统文化的全息影像和中国国家形象的重要组成部分,理应在文化强国建设和国家形象塑造中作出应有贡献。基于此,武术国际传播的文化方略应从中国人、中华文化的角度出发,以展现中国国民形象为前提,以弘扬中华文化精神为根本,以构建中国国家文化形象为核心,提倡文化自觉的思想,体现崇尚和平的民族精神,搭建体育、文化交流的平台,展现厚德载物的胸怀,树立提升中华文化软实力的目标。Building a cultural power is the long-range strategic goal of China.Martial arts,as a holographic image of Chinese traditional culture and an important part of the Chinese national image,should make due contributions to the construction of a cultural power and state image.Therefore,the cultural strategy of the international spread of Wushu should be based on the Chinese people and the Chinese culture.It should take the Chinese national image as its premise,propagate the spirit of Chinese culture as its basis and constructe the Chinese national image as its core.It should also advocate cultural consciousness,reflect the national spirit of worshiping peace,establish the platform for sports and cultural communication,exhibit the mind of great virtue,and set up the goal to strengthen the soft power of the Chinese culture.

关 键 词：武术 文化 武术传播 文化强国 国家形象 国际传播 

分 类 号：G852[文化科学—民族体育]