体育文化传媒中“媚”“俗”现象的社会学分析  

Sports Culture and Media “Pro” and “Vulgarity” Sociological Analysis of the Phenomenon

作　　者：朱媛媛[1] 

机构地区：[1]中国矿业大学体育学院,江苏徐州221116

出　　处：《体育研究与教育》2012年第2期31-34,共4页Sports Research and Education

摘　　要：体育文化传媒在社会生活中占据重要的地位,尤其是对青少年的影响更为深远。然而,现如今一些媒体,为了迎合大众的视听心理,一味地降低标准,使体育文化传媒中的"媚""俗"现象愈演愈烈。究其原因,这种现象的产生与发展是多种社会因素共同作用的结果。因此,为了体育事业的和谐、可持续发展,遏制体育文化传媒中的"媚""俗"现象已迫在眉睫。Sports media occupied an important place in the people,especially to adolescents affect more far-reaching.However,today some of the media,in order to pander to popular audio-visual psychology,trying to lower the standard,sport culture in the media ＂Pro＂ and ＂vulgarity＂ growing phenomenon.The reason,the phenomenon of emergence,development is the result of a variety of social factors,but it is not conducive to harmonious and sustainable development of sports.Therefore,contain sports culture in the media in a timely manner ＂Pro＂ and ＂vulgarity＂ was imminent.

关 键 词：体育传媒 媚 俗 

分 类 号：G80-05[文化科学—运动人体科学]