个人网店网络营销存在的问题及发展对策  

rilE PROBLEMS AND COUNTERMEASURES IN NETWORK MARKETING OF PERSONAL NETWORK STORE

作　　者：陈德慧[1] 

机构地区：[1]哈尔滨商业大学计算机与信息工程学院,黑龙江哈尔滨150028

出　　处：《中国电子商务》2012年第5期20-20,共1页E-commerce in China

基　　金：黑龙江省教育厅科学技术项目资助（11551108）.

摘　　要：伴随电子商务飞速发展，个人网店越来越多，但成功开展网络营销的却很少。本文在对个人网店界定的基础上，分析了个人网店网络营销存在的问题，提出了个人网店网络营销发展对策。With the rapid development of E--commerce, more and more personal network stores were established, but less of them successfully carried out Network Marketing. On the basis of defining personal network store, this paper analyzed the existed problems of Network Marketing of personal network store, and put forward the development countermeasures.

关 键 词：个人网店 网络营销 营销推广 

分 类 号：F713.36[经济管理—产业经济]