转型升级视角下福建省乡村旅游竞争力提升的若干思考  

Some Thoughts on Promoting Rural Tourism Competitiveness in Fujian Province from the Perspective of Transformation and Upgrading

作　　者：林秀治[1] 

机构地区：[1]武夷学院旅游系,福建南平354300

出　　处：《湖北广播电视大学学报》2012年第5期86-87,共2页Journal of Hubei Radio & Television University

摘　　要：本研究通过对福建省乡村旅游发展状况进行分析,指出目前福建省乡村旅游的发展正面临着转型与升级的挑战,急需培育其市场竞争力作为支撑点与突破点。文章在分析福建省乡村旅游转型升级的方向的基础上,从乡村旅游产品打造、乡村旅游市场营销、政府主导扶持、从业人员队伍建设等四个方面提出了福建乡村旅游竞争力提升的思路。The study analysis the situations of rural tourism development in Fujian province,points out that the rural tourism development in Fujian Province is facing the challenge of transformation and upgrading,it is urgent to nurture market competitiveness as a strong point and breakthrough point.The article puts forward the thoughts of promoting rural tourism competitiveness from rural tourism product building,rural tourism marketing,government-led support,employees building these four aspects on the basis of analysising the transformation and upgrading direction of rural tourism in Fujian Province.

关 键 词：乡村旅游 旅游竞争力 转型升级 福建省 

分 类 号：F592.7[经济管理—旅游管理]