欧美药品广告管理的启示和思考  

Enlightenment and Consideration from Occident Pharmaceutical Advertisements Management

作　　者：何汉洲[1,2] 毕开顺[1] 

机构地区：[1]沈阳药科大学,沈阳110016 [2]辽宁省食品药品监督管理局

出　　处：《中国药事》2012年第4期317-320,共4页Chinese Pharmaceutical Affairs

摘　　要：目的为加强我国药品广告管理提供参考。方法通过文献研究,比较欧美药品广告监管措施和经验。结果与结论应从建立科学高效的监管体制、完善法律法规、加强行业管理等方面进一步加强我国药品广告的监管。Objective To provide references for monitoring and supervision of pharmaceutical advertisements.Methods Literature review and comparative study were performed to analyze the Occident pharmaceutical advertising management.Results and Conclusion In order to further strengthen the pharmaceutical advertising management in China,we need to establish a scientific and effective supervision system,improve the relevant laws and regulations,and enhance the industry management.

关 键 词：药品广告 比较研究 监管体制 

分 类 号：R956.14[医药卫生—药学]