“体育赛事营销”理念与区域性中心城市国际化路径选择——以长沙为例  

The "Sports Event Marketing" Conception and the Route Choosing of Regional Central City Internationalization——Taking the City of Changsha as an Example

作　　者：吴明华[1] 金育强[2] 刘亚云[3] 

机构地区：[1]湖南城市学院,湖南益阳413000 [2]湖南师范大学,湖南长沙410000 [3]湖南工业大学,湖南株洲412000

出　　处：《北京体育大学学报》2012年第4期26-29,共4页Journal of Beijing Sport University

基　　金：湖南省体育局2009年重点立项资助软科学项目(09ZD001);湖南省社科基金2009年重大项目(09ZDB046)

摘　　要：运用文献资料法、逻辑分析法等方法对世界部分城市选择"体育赛事营销"理念实现国际化的经验进行了探索,分析了长沙城市国际化及面临的主要问题,提出了长沙树立"体育赛事营销"理念加快推进城市国际化的几点建议:打造长株潭城市群立体体育赛事设施;培育和引进国际体育赛事运作团队;积极申办大型国际体育赛事;加强国际体育交流;大力发展湖南体育产业。Using the literature review, logical analysis and other methods, this paper explored the experience of choosing the ＂Sports Event Marketing＂ concept to achieve internationalization in some cities of the world and analyzed the related topic of the internationalization process in Charlgsha and the main problem in its internationalization process. There are some ideas proposed in this paper for the ＂Sports Event Marketing＂ conception in Changsha city to accelerate its internationalization process. Firstly, the sports establishment should be put the most emphasis in Chang-zhu-tan agglomeration;Secondly, a series of management teams for international sports events should be fostered or introduced; Thirdly, some big international sports events should be applied to host in this agglomeration; Fourthly, the international communication in sports should be strengthened; At last, the sports industry in Hunan province should be developed as planed.

关 键 词：体育赛事营销 国际化城市 城市国际化 体育竞赛产业 

分 类 号：G80-05[文化科学—运动人体科学]