试论我国电视新闻变革的历史性转向  

Historical Changes in TV News Reform in China

作　　者：孟建[1] 

机构地区：[1]复旦大学新闻学院,上海200433

出　　处：《廊坊师范学院学报（社会科学版）》2012年第2期1-4,10,共5页Journal of Langfang Normal University(Social Sciences Edition)

基　　金：国家社科基金重点项目"我国媒体传播力的体系构建和实施路径研究"(09AZD036)

摘　　要：当下,媒介化社会已经真正来临。电视媒体在网络等新兴媒体的冲击和社会转型的影响下,遭遇了观众分流和公信力下降的现实危机。在新的媒介环境下,电视媒体选择了主动改变自身并积极与新兴媒体展开合作。在此过程中,我国电视新闻在融合和合作中发生了历史性转向,它不仅重新确立了直播日常化的基本理念,还将文本引入了一个相对开放的时空,并表现出"即兴叙述的现场直播、超文本链接的传播平台、受众改变的主体创造"等新的特征。Nowadays,a media-oriented society has really come.Under the impact of new media—network and social transformation,Television media meets with a real crisis of declining audience and decreasing public credibility.In new media context,television makes initial self-changes and active cooperation with the new media.In this process,it changes by integration and cooperation,and TV news has re-established the basic concept of daily broadcasting and introduced texts into a relatively open space and time,and shows new features,such as live broadcast of improvised narration,communication platform of hypertext links,overall creation with audience participation,etc.

关 键 词：我国电视 新闻变革 历史性转向 

分 类 号：G21[文化科学—新闻学]