大学生舆情传播特点及其干预策略  

Spreading Features of College Students' Public Sentiment and Intervention Strategies

作　　者：卢艳荣[1] 金天星[2] 

机构地区：[1]河北大学护理学院,河北保定071000 [2]河北大学公共卫生学院,河北保定071000

出　　处：《廊坊师范学院学报（社会科学版）》2012年第2期111-113,共3页Journal of Langfang Normal University(Social Sciences Edition)

基　　金：2011年度河北省社会科学基金项目"河北省大学生舆情热点调查及干预策略研究"(HB11ZZ008)

摘　　要：大学生舆情是指在一定时间内,大学生对校内外一些具体事项的思想认知、情绪反应、价值判断和意见倾向等的综合表现。大学生舆情主客体的特殊性和中介性社会事项的复杂性,使其呈现舆情源多样化、传播路径网络化、传播时间迅速化等特点,高校应该科学分析舆情传播规律,强化舆情干预引导策略,培养大学生正确的舆情观,完善舆情处理机制,妥善处理突发热点事项,构建和谐舆情空间,有针对性地做好大学生的舆情工作。College students＇ public sentiment is a general reflection of their cognition, emotion, judgment, tendency about a number of specific issues in or outside college within a certain time. Because of the special, intermediate, and complex features of its subject and object, students＇ public sentiment has various sources and may spread on line at a high speed. Therefore, colleges and universities should analyze the spreading rules and enhance the intervention strategies： developing students＇ correct outlook, improving the management mechanism, properly handling sudden hot issues, and constructing a harmonious environment. All these measures will be targeted on students＇ public sentiment.

关 键 词：大学生 舆情 引导 策略 

分 类 号：G643[文化科学—高等教育学]