当代新闻传播策划协同运作方式及其负面影响  

The co-operation pattern of mass media plot and the attention-worthy problem

作　　者：张军华[1] 

机构地区：[1]广东商学院人文与传播学院,广东广州510320

出　　处：《河北学刊》2012年第3期149-152,共4页Hebei Academic Journal

基　　金：2010年度教育部社会科学基金项目<当代媒介转型中的传播规范问题研究>(10YJD86002)

摘　　要：自1990年代以后,传播策划活动首先兴起于中国新闻传播业界,并迅速成为一个热点话题进入到新闻传播学界的关注视野。客观地讲,正是随着传播策划实践的不断发展,从而极大提高了新闻传播活动的影响效果。但是,基于各种各样的原因,当代传播策划实践中也存在着一些令人忧思的负面问题。新闻传播策划应当在保障传播价值立场公正性的基础上,充分发挥其传播美学效果机制的积极能动作用。否则,一旦抛弃了传播价值立场的公正性,其美学效果机制将会产生出一种巨大而深刻的负面影响。After being 1990s ,the mass media plot first rose in mass media practice, and rapidly become an ac- ademic topic of general interest. Objectively speaking, owing to the development of mass media practice, our media professional ability has been improved obviously. Of course, there are some problems not to be ignored in our mass media practice. And then, we all think that it ought to be on the basic of a guaranteed impartial media standpoint of value, while we bring the initiative of mass media aesthetics effect into full play. If not, the initiative of media aesthetics effect will give rise to a kind of tremendous and negative social significance.

关 键 词：当代 新闻传播策划 协同运作方式 问题与弊端 

分 类 号：G210[文化科学—新闻学]