新媒体时代广播文艺节目的创新——以广州电台为例  

Innovations of Broadcasting Entertainment Program in the New Media Times

作　　者：徐青 

机构地区：[1]广州广播电视台,广东广州510010

出　　处：《芜湖职业技术学院学报》2012年第1期60-62,共3页Journal of Wuhu Institute of Technology

基　　金：国家社会科学基金"马克思主义之意识形态指导作用的生成与实现机制"(08BKS059)研究成果

摘　　要：在新媒体迅猛发展的今天,广播电台要紧紧抓住新媒体为广播文艺节目创新带来的新机遇,首先要强化广播文艺节目的内涵创新,包括节目内容、制作技术及主持风格的创新;其次要拓宽广播文艺节目创新的视野,重视广播文艺节目在策划、理念、形态等方面的创新。Radio station should,grasping the new opportunity of broadcasting entertainment program innovation brought by the new media which has progressed fast recently,firstly focuse on the content innovation of broadcasting entertainment program including innovations of program content,production technology and hosting style,and secondly broaden the horizon of innovation and pay more attention to the innovation in planning,concept and form of programs.

关 键 词：新媒体 广播文艺节目 节目创新 广州电台 

分 类 号：G222.3[文化科学]