传统儒商文化与现代商人理想人格的型塑  

Traditional Culture of the Ideal Personality Model Blended by Confucius and Merchant and the Ideal Personality Reconstruction of Modern Merchants

作　　者：黄敦兵[1,2] 

机构地区：[1]湖北经济学院,湖北武汉430205 [2]华中师范大学,湖北武汉430079

出　　处：《湖北经济学院学报》2012年第3期100-107,共8页Journal of Hubei University of Economics

基　　金：教育部人文社会科学研究项目(09YJCZH035)

摘　　要：传统儒商文化与现代社会的重要结合点之一,即是从传统商业文化的现代转型出发,将儒商文化作为现代商人理想人格型塑的必要思想资源,从商人精神的觉醒与儒商身份意识的自觉,以地方商帮为依托进行商业文化生态的现代性重建。One of the important bonding points between the Traditional Culture of the Ideal Personality Model Blended by Confucius and Merchant and modern society is to reconstruct the ecological system of modern commercial culture,taking the Traditional Culture of the Ideal Personality Model Blended by Confucius and Merchant as necessary resources,and taking local merchants in Ming and Qing Dynasties as main bodies.Our Starting points include the awaking of modern spirits of merchants,as well as the consciousness of the identity of the ideal personality model blended by Confucius and merchant.

关 键 词：儒商 理想人格 明清之际 士商互动 

分 类 号：G02[文化科学]