Consumer Response to the Product Carbon Footprint （PCF）  

作　　者：Michaela Schlich 

机构地区：[1]Home Economics and Nutritional Science, University Koblenz-Landau, Campus Koblenz, 56070 Koblenz, Germany

出　　处：《Journal of Physical Science and Application》2012年第4期95-102,共8页物理科学与应用（英文版）

摘　　要：A survey of 277 German participants demonstrates that a Product Carbon Footprint （PCF） label is not yet a suitable instrument for communication with consumers because of the lack of standardized PCF calculation within Europe. Most consumers do not understand either the PCF statement or the PCF calculation. The public message of a PCF label does not conform to the terms of sustainability. At first sight, PCF seems to be an opportunity to communicate the sustainability aspects of food to consumers, but too many different approaches to defining PCF exist in Europe. Additionally, the use of a ＂green＂ PCF label may distort trading conditions because of the lack of PCF-issuing authorities in accordance with World Trade Organization （WTO） standards. Hence, PCF may ultimately deceive consumers through its misapplication if the PCF calculation is not aligned to internationally accepted standards.

关 键 词：Product carbon footprint PCF consumer behavior food label food packaging. 

分 类 号：F743[经济管理—国际贸易] TN929.11[经济管理—产业经济]