社会性媒介内容传播过程基本特征分析  

Characteristics of Social Media's Content Communication Process

作　　者：冯丙奇[1] 

机构地区：[1]中国传媒大学广告学院,北京100024

出　　处：《国际新闻界》2012年第4期57-63,共7页Chinese Journal of Journalism & Communication

基　　金：教育部人文社会科学研究项目"金融危机背景下中美企业媒体应对策略比较研究"(项目编号:09YJC860040)的阶段性成果

摘　　要：本文试图简要总结并分析社会性媒介内容传播过程(生产与使用)的基本特征。社会性媒介内容生产与使用过程整合为内容产用过程,内容生产者与使用者都成为内容参与者,即内容产用者。其内容传播管理过程体现为由集体看门人参与的集体看门过程。社会性媒介内容传播过程的四项基本特征分别是:内容参与的开放式、协作参与式;参与者自发、平等地参与,但角色不同;互动式的内容评估过程导致内容的持续未完成状态;内容公有,恰当体现个人价值。The paper tries to summarize and analyze the essential characteristics of social media＇s content communication process, which consists of the processes of content production and usage. Social media＇s content production and usage processes are integrated into produsage process, and accordingly content producers and users are integrated into produsers. The four essential characteristics of social mediaJs content communication process include： open and collaborative content participation process; participators with different roles participate spontaneously and equally; interactive content evaluation process with the situation of on-going non-finished; content possessed by all participators with individual value demonstrated appropriately.

关 键 词：社会性媒介 内容传播过程 基本特征 

分 类 号：G206[文化科学—传播学]