土特产包装设计中的民间美术因素研究  

Analysis of the Folk Art Elements in the Packaging Designs of Local Specialities

作　　者：张旗[1] 吕林雪[1] 

机构地区：[1]北京联合大学师范学院,北京100011

出　　处：《包装工程》2012年第10期1-4,共4页Packaging Engineering

基　　金：教育部人文社会科学项目艺术学青年项目成果(10YJC760096);北京市教委人文社会科学面上项目成果(KM201111417005);北京市属高等学校人才强教计划资助项目成果(PHR20108298)

摘　　要：以土特产包装设计中的民间美术因素为题,通过北京等地土特产包装设计的案例,分析了民间美术在土特产包装设计中的应用现状,论述了民间美术对于土特产包装设计的文化与设计价值。探讨了地方民间美术在土特产包装设计中的结合问题,提出了民间美术是土特产包装设计中的必要元素及资源宝库,是土特产包装实现销售和文化传播双重目标的重要源泉。Themed on the folk art elements in the packaging design of local specialties,it analyzed the current situation of the application of the folk art in the packaging design of local specialties and elaborates on the cultural and design value of the folk art to the packaging design of local specialties,based on the typical cases of packaging design of Beijing local specialties.It discussed the integration of the local folk art in the packaging design of local specialties,and proposed that folk art was an essential element of the packaging design of local specialties and an important enabling factor for the packaging design of local specialties to achieve the dual objectives of promoting sales and disseminating culture.

关 键 词：土特产 包装设计 民间美术 

分 类 号：J524.2[艺术—艺术设计]