Impact of Mobile Access to the Internet on Sales Completion Time in E-Commerce  

作　　者：Ushio Sumita Jun Yoshii 

机构地区：[1]University of Tsukuba, Japan

出　　处：《Journal of Modern Accounting and Auditing》2012年第4期503-528,共26页现代会计与审计（英文版）

摘　　要：Supported by a new generation of mobile devices, e-commerce is now in the process of being converted into m-commerce. While the traditional fixed PC access to the Internet continues to be important, the mobile access appears to attract more people because of its flexibility. The purpose of this paper is to develop and analyze a mathematical model for capturing how e-commerce performance would be affected by the mobile access to the Internet, where the original paper by Sumita and Yoshii （2010） is extended for better reality. The traditional e-commerce via the fixed PC access is compared with m-commerce which accommodates both the fixed PC access and the mobile access. The distribution of the number of products purchased by time t and the distribution of the time required for selling K products are derived explicitly. Numerical examples are given for illustrating behavioral differences between m-commerce consumers and traditional e-commerce consumers.

关 键 词：E-COMMERCE M-COMMERCE consumer behavior semi-Markov process sales completion time 

分 类 号：TP393[自动化与计算机技术—计算机应用技术] TN929.5[自动化与计算机技术—计算机科学与技术]