“农超对接”供应链的质量控制与治理模式  

Quality Control Policy and the Choice of Organization Pattern in Alliance of Agriculture and Supermarkets

作　　者：浦徐进 蒋力 刘焕明[2] 

机构地区：[1]江南大学商学院,江苏无锡214122 [2]江南大学法政学院,江苏无锡214122

出　　处：《北京理工大学学报（社会科学版）》2012年第3期51-55,共5页Journal of Beijing Institute of Technology：Social Sciences Edition

基　　金：国家自然科学基金资助项目"基于‘公司+农户’模式的食用农产品供应链契约设计研究"(70901034);教育部人文社会科学基金资助项目"农产品供应链质量安全监管研究--基于供应链成员间行为博弈的角度"(09YJA630050)

摘　　要："农超对接"(Alliance of Agriculture and Supermarkets)供应链是一种以超市为载体和平台,小规模农户进入现代超市连锁销售的现代农业流通模式。事实上,能够更好地控制农产品的质量是"农超对接"供应链产生的根本原因。基于此,以质量控制策略为切入点,分析"超市+合作基地"和"超市+自建农场"两种供应链模式选择的判别准则。研究表明:当超市内部检测成本系数较大时,超市偏好于"超市+自建农场"模式;反之,超市偏好于"超市+合作基地"模式。The alliance of agriculture and supermarkets is a business model of modern agriculture in which supermarkets are the carrier and platform. In fact,better quality control is the basic reason of the appearance of the alliance of agriculture and supermarkets. At the present, there are two organization patterns in the alliance of agriculture and supermarkets： building cooperative farm and building their own farm. The paper points out the optimal pattern under different conditions based on quality control strategy. The results also show that supermarkets prefer to build their own farm when their internal detection cost is larger, otherwise they prefer to build cooperative farm.

关 键 词：农超对接 供应链管理 质量控制 组织模式选择 

分 类 号：F124[经济管理—世界经济]