城市公园免费开放对游客感知价值维度的影响及效应分析——以南京中山陵为例  

Analysis of impact and effect of tourists' perceived value dimensions of a free urban park: Based on study of Dr.Sun Yat-sen's Mausoleum in Nanjing

作　　者：周玮[1,2] 黄震方[1] 殷红卫[2] 吴丽敏[1] 曹芳东[1] 

机构地区：[1]南京师范大学地理科学学院,南京210046 [2]南京工业职业技术学院经济管理学院,南京210046

出　　处：《地理研究》2012年第5期873-884,共12页Geographical Research

基　　金：国家自然科学基金项目(40971087);博士学科点专项科研基金项目(20093207110008);教育部人文社会科学研究青年基金项目(11YJCZH047);江苏省教育厅高校哲学社科基金项目(2011SJD790032)

摘　　要：基于城市公园免费开放的视角,选取南京中山陵作为研究个案,运用SPSS18.0和AMOS18.0分析软件,通过探索性和验证性因素分析,构建了游客感知价值维度分析模型。研究显示:游客对免费开放中山陵存在五维感知价值,且呈现出感知价格→休闲价值→环境价值→服务价值→文化价值逐步递减的分异特征;由此探究游客感知价值维度分异的作用机制,衍生出城市公园免费开放的效应分析,其中公益福利效应和休闲游憩效应呈现积极的正向发展态势,而生态环境效应、景区服务效应与文化内生效应的发挥则相对滞后。在倡导"以人为本"、关注民生休闲的大众旅游时代,免费开放城市公园在增强城市开放空间优质属性和综合竞争力的同时,其与城市旅游的耦合协调及可持续发展将面临新的挑战。From the perspective of free urban parks,the paper makes the exploratory and confirmatory factor analyses of survey data on domestic tourists of Dr.Sun Yat-sen＇s Mausoleum in Nanjing,with the help of the SPSS18.0 and AMOS18.0 data analysis software,to construct the measurement dimensions model for tourists＇ perceived value.The study results display that the tourists＇ perceived values of the free Dr.Sun Yat-sen＇s Mausoleum include five measurement dimensions,i.e.environment value,recreation value,culture value,perceived price and service value.Five measurement dimensions of tourists＇ perceived value have gradually decreasing differentiation.Through the analysis of role and mechanism of differentiation of dimensions of tourists＇ perceived value,the paper puts forward that free urban parks have five effects.Among them public welfare and leisure recreation effects show the positive development trend while enhancement of ecoloical environment,service and endogenous culture effects is lagging behind.In the age of mass tourism of advocating ＂people-oriented＂ and concerning people＇s livelihood leisure,the free urban park reinforces the high quality and overall competitiveness of open urban space,meanwhile,facing the new challenges of coupled coordination with urban tourism as well as sustainable development.

关 键 词：城市公园 免费开放 游客感知价值 南京中山陵 

分 类 号：F592.7[经济管理—旅游管理] F224[经济管理—产业经济]