旅游概念规划内容体系创新研究——以重庆市璧山千亩荷园乡村旅游概念规划为例  

Innovative Research on Contents of Tourism Concept Planning——Taking the Concept Planning of Qianmu Heyan Village Tourism at Bishan in Chongqing as an Example

作　　者：陈琴[1] 李俊[1] 张述林[1] 

机构地区：[1]重庆师范大学地理与旅游学院,重庆400047

出　　处：《资源开发与市场》2012年第6期549-552,F0002,共5页Resource Development & Market

基　　金：教育部人文社会科学研究项目(编号:01JD790003);重庆市高等学校地理科学特色专业资助项目

摘　　要：在界定旅游概念规划的基础上,对其内容体系进行了研究,创新性地提出了一种新的旅游概念规划内容体系,即它由背景环境解析、理念融合创新、目标定位、发展战略确定、关键策略选择五大板块组成,内容涉及到发展背景认知、区域特征分析、特殊理念识别、特有思想梳理、关键概念提取、规划目标界定、发展战略选择、主题形象提升、空间构架部署、概念分区支撑、意象设计解码、发展模式生成、旅游策略选择等13个方面,并以《重庆市千亩荷园旅游概念规划》为例,在理论和实证双重层面上证实了这套新内容体系的实践价值和存在意义。On the definition of the tourism concept planning, studied the content system, innovatively presented a new tour concept planning con- tent system. Namely ： It consisted of background environment analysis, fusion concept innovation, objective orientation, development strategy determine, the key strategies of the five major areas. It involved the development background cognition, regional characteristics analysis, special unique concept identifying, ideological comb, key concepts extraction, planning goal definition, development strategy selection, theme image upgrading, space frame deployment, concept image design division support decoding, development pattern formation, tourism strategy selection 13 aspect content. At last, taking the concept planning of Qianmu Heyan in Chongqing City, as an example, the concept of tourism plan for the research was carried out in practice. In the theoretical and empirical double level confirmed that the new content system of the real value and the meaning of existence.

关 键 词：旅游概念规划 内容体系 重庆市 乡村旅游 

分 类 号：F590.1[经济管理—旅游管理]