旅游业与现代农业融合路径实证研究——以芜湖大浦乡村世界为例  

Research on the Combinative Paths of Tourism and Modern Agriculture Industries——Taking“Dapu Rural World”in Wuhu City as an Example

作　　者：丁雨莲[1,2] 马大全 

机构地区：[1]安徽农业大学经济管理学院,合肥230036 [2]南京师范大学地理科学学院,南京210046 [3]安徽鲁班集团大浦乡村世界,安徽芜湖241000

出　　处：《中国农学通报》2012年第14期157-163,共7页Chinese Agricultural Science Bulletin

基　　金：安徽省哲学社会科学规划项目"皖南国际旅游文化示范区旅游发展研究"(AHSK09-10D59)

摘　　要：旅游产业融合是旅游发展的新模式。大浦乡村世界是现代农业与旅游产业融合发展的产物。实证研究大浦乡村世界的旅游产业融合路径。认为资源融合与技术融合路径是其主要融合路径;功能融合和市场融合是重要融合路径;资本融合、人才融合与组织融合是另一层面的融合路径。通过资源、技术、功能、市场融合创新旅游新业态与开发旅游新产品。资金、企业、人才融合不以产生旅游新业态为结果,是旅游新业态发展与旅游新产品开发的有力保障。Tourism industry convergence was a new type along with the constant development of tourism industry.Dapu rural world in Wuhu City was the combinative product of modern agriculture and tourism industries.This authors studied the combinative paths of tourism and modern agriculture industries taking ＂Dapu Rural World＂in Wuhu City as an example.Resources and technology convergence were the main combinative paths.market and function convergence were the combinative paths.In addition,the capital integration,organizational integration and human resources integration were the other combinative paths.The former combinative paths lead to new tourism products and new tourism industries,while the latter combinative paths were the strong guarantee to development of new tourism products and new tourism industries.

关 键 词：旅游产业融合 路径 大浦乡村世界 

分 类 号：F590[经济管理—旅游管理]