福建省体育彩票市场发展策略研究  

Research on The Strategy of Fujian Provincial Sports Lottery Market Development

作　　者：张帆 王心华 翁连金 

机构地区：[1]福建省体育彩票管理中心,福建福州350003 [2]福建体育职业技术学院,福建福州350003

出　　处：《福建体育科技》2012年第2期7-9,共3页Fujian Sports Science and Technology

摘　　要：福建省体育彩票销量在稳步发展的同时,其市场发展中仍存在着一些不足,如彩票品种销售结构不尽合理,彩票网点建设不够完善,彩票市场推广缺乏力度,彩票网点业主、销售员素质总体不高,彩票管理人力不足。今后应做好调整、创新产品工作,加强网点建设,优化销售渠道,加大市场推广力度,加强业主、销售员培训,建立专管员队伍。Fujian provincial sports lottery sales in steady development at the same time, the development of the market have some shortcomings, such as lottery sale of breed structure unreasonable, the lottery network construc- tion is not perfect, the lottery market lack strength, lottery network owners, sales overall quality is not high, the lottery management, management system and mechanism is perfected urgently. The future should make adjust- ments, product innovation, ＇strengthen network construction, optimize sale channel, increase marketing efforts, en- hance owners, sales training, set up and manage the team.

关 键 词：体育彩票 市场 网点 管理 

分 类 号：G80-05[文化科学—运动人体科学]