基于消费者视角的新能源汽车推广阻力分析  

Analysis of the resistances of new energy vehicles' promotion from the consumer perspective

作　　者：蔡建林[1] 

机构地区：[1]中国矿业大学管理学院,江苏徐州221116

出　　处：《江苏商论》2012年第4期34-35,共2页Jiangsu Commercial Forum

摘　　要：尽管国家和地方政府对私人购买新能源汽车给了较大的补贴力度,却未能有效推广。本文以消费者的视角对推广阻力进行了分析,主要因素有汽车的安全性、续航里程、充电及服务的便利性、维护成本、购买价格以及消费者偏好。最后对新能源汽车的推广提出了建议。It＇s not effectively promoted although subsidies were gave to private purchase of new energy vehicles.In this paper,from the consumer＇s perspective,the resistances of promotion are analyzed.It turns out that the main barriers are safety,range,convenience for recharging and service;maintenance cost,price and consumer preferences.Finally the recommendations are proposed.

关 键 词：新能源汽车 电动汽车 推广阻力 消费者视角 

分 类 号：F713.3[经济管理—产业经济]