国外绿色营销发展综述  

Summarize on overseas green marketing development

作　　者：张洋[1] 陈立文[1] 

机构地区：[1]河北工业大学管理学院,天津300401

出　　处：《江苏商论》2012年第4期76-78,共3页Jiangsu Commercial Forum

基　　金：国家自然科学基金"基于Multi-agent的分布式房地产开发企业风险管理体系研究"(70872029)

摘　　要：绿色营销根植于全球生态环境的恶化和人们的绿色需求,是21世纪企业发展的关键因素。根据国外绿色营销发展现状,将其划分为萌芽期,成长期,挫折期和复兴期四个阶段,有助于全面把握绿色营销理论的发展动态,指导中国企业实施绿色营销的实践。Green marketing derived from worsen of global ecological environment and people＇s growing green demand;it is the key element for enterprises to develop in the 21st century.Green marketing has been classified here into four phases based on overseas green marketing development condition,which includes budding period,growing period,setback period and reviving period.The segmentation of green marketing conditions can help us fully understand the developing condition of green marketing,which could benefit the Chinese enterprises green marketing practice.

关 键 词：国外 绿色营销 理论发展 

分 类 号：F713.3[经济管理—产业经济]