论广告传播在资本转换中的作用  

Role of Advertising Communication in the Conversion of Capital

作　　者：王君[1] 

机构地区：[1]武汉纺织大学,湖北武汉430073

出　　处：《江苏商论》2012年第4期88-90,共3页Jiangsu Commercial Forum

摘　　要：布迪厄提出资本有经济资本、文化资本、社会资本等不同形态,并认为不同形态的资本之间是存在着相互转换的。在现实世界的资本转换之中,广告传播产生了积极的推动作用,并且随着广告业的纵深发展,这种推动作用会表现得越来越明显。Bourdieu proposed different forms in the capital including of economic capital,cultural capital and social capital,and admittes that those capitals exist mutual conversion.In the conversion of capital among the real world,advertising communication makes a positive role in promoting and developing in depth with the advertising industry,which will boost the performance more and more clearly.

关 键 词：广告传播 经济资本 文化资本 社会资本 

分 类 号：F713.3[经济管理—产业经济]