苹果商业模式对转型期中国企业的启示  

Apple's Business Model Inspires the Chinese Enterprises During Transformation Period

作　　者：谷晨[1] 徐珊珊[1] 

机构地区：[1]河北大学管理学院

出　　处：《江苏商论》2012年第4期134-136,共3页Jiangsu Commercial Forum

摘　　要：回顾2011年,苹果"教主"乔布斯的去世无疑是最引人关注的管理界乃至整个社会的大事件——因为它让我们有更多的时间和机会去探索和思考苹果崛起、发展和成功的原因。对苹果创造的奇迹,有的人归结为时尚又具有设计感的产品、有的人归结于百宝箱般的应用程序下载,有的人归结为永不枯竭的创新动力、有的人归结于乔布斯的掌舵……但从管理的角度看,将原因结于某一单一因素都未免有失偏颇,可以说苹果的成功最核心莫过于其创新商业模式的运用。而这种对商业模式的深入探讨,对已经走到世界舞台中央、并面临转型岔路口的中国广大企业来说有着更为深远的意义。Review 2011,Steve job＇s death is undoubtedly the most important thing in the management world and the whole social event——because it lets us have more time and chance to explore and think about the arise,development and reasons of success of apple.For apple＇s miracle,some people attributed to fashion and products of design sense,some people attributed to the download applications,some people attributed to never dried up innovation power,some people comes down to job＇s helm.From the view of management,attributing causes to a single factor is biased.We can attribute apple＇s success to the core of the use of its innovation business model.The further elaboration of the business model is more significant to the vast enterprises that have come into the central stage and face the fork of transformation.

关 键 词：商业模式 客户价值 转型 产业结构升级 

分 类 号：F713[经济管理—产业经济]