基于聚类分析的综合性旅游景区门票定制研究——以南京钟山风景区为例  

RESEARCH ON THE FEES OF COMPREHENSIVE SCENIC SPOT BASED ON CLUSTERING ANALYSIS——A CASE STUDY OF ZHONGSHAN SCENIC AREA

作　　者：何寅昊[1] 吴小根[1] 顾江卉 

机构地区：[1]南京大学地理与海洋科学学院,南京210093 [2]中山陵园管理局,南京210014

出　　处：《山东师范大学学报（自然科学版）》2012年第1期98-102,共5页Journal of Shandong Normal University(Natural Science)

基　　金：国家自然科学基金资助项目（41001070）.

摘　　要：笔者将综合性旅游景区内部景点作为研究对象,以门票定价影响因素为指标,尝试建立综合性旅游景区门票定制聚类分析体系,并以南京钟山风景区为例进行实证研究,在查阅文献和资料,调查游客景区门票支付意愿,计算景区环境容量的基础 上,得到了聚类指标的原始值,最终将钟山风景区内部景点分为“市场定价区”、“免费开放区”,“合理定价区”,提出“局部免费开放”策略、“N”点票制和“生态补偿费用”的新型门票制度.Concerning the issue about the fees of comprehensive scenic spot, this paper focus on the space composition, makes a description using Zhengshan Scenic Spots as an example, h uses the ticket price factors as index, and sets up a clustering analysis system. Based on the investigation of tourists willingness to pay for the scenic spots fees and the calculation of the scenic spots environmental capacity, it makes a cluster analysis of the internal sites of Zhongshan Scenic Spots based on the ticket price factors. Finally, it divides the whole scenic spots into ＂free zone＂, ＂progressive free zone＂ and ＂charge area＂ and suggests ＂N＂ pricing model and ＂ecological compensation fees＂ as a new fare system.

关 键 词：综合性景区 门票定制 钟山风景区 聚类分析 

分 类 号：F590[经济管理—旅游管理]