大型体育赛事对体育文化旅游开发的促进带动研究——以2012年全国农运会为视角  

The Research on Facilitation of Large-Scale Sports Events to the Development of Sports Culture and Tourism——From the Perspective of the National Peasant Games in 2012

作　　者：李新锋[1] 

机构地区：[1]南阳师范学院体育学院,河南南阳473061

出　　处：《洛阳师范学院学报》2012年第5期99-102,共4页Journal of Luoyang Normal University

基　　金：河南省政府决策招标课题(2011B535);河南省教育厅人文社会科学规划课题(2011-ZX-241)

摘　　要：以2012年全国农运会为视角,采用专家访谈和实地调查法,对大型体育赛事与体育文化旅游的资源开发进行研究,认为2012年全国农运会在形象宣传、环境优化、品牌建设和内涵挖掘等方面能够有效地促进带动河南省体育文化旅游的开发.This research on facilitation of large-scale sports events to the development of sports culture and tourism is conducted by experts interviewing and on-site investigation from the perspective of the National Peasant Games in 2012. It shows that National Peasant Games in 2012 can effectively boost the research on the sports cul- ture and tourism in Henan Province in the following aspects： image publicity, industry linkage, brand construction and excavation of culture connotation etc. Blended development with natural ecology resources, historic culture re- sources and the religious art resources should be taken into consideration in the development tactics.

关 键 词：大型体育赛事 体育文化旅游 2012年全国农运会 

分 类 号：F592.3[经济管理—旅游管理]