大集团趋势下重构出版物流新格局的路径探析  

Execution and Implementation on Reconstruction New Pattern of Logistics under Large Group Trend

作　　者：张天明 周亦翔 贺永祥 

机构地区：[1]湖南出版投资控股集团,长沙410005

出　　处：《出版科学》2012年第3期56-58,共3页Publishing Journal

基　　金：新闻出版总署重点课题"新闻出版业大型物流与基层发行网络体系建设研究"(B-3-0)的阶段性成果

摘　　要：出版物发行业"十二五"规划描绘了出版物流建设的新目标新格局,但如何推动战略落地至关重要。在国家致力打造大型出版发行企业集团的趋势下,以大型出版企业集团为主体,呼应国家规划布局,担当具体建设重任,形成长期商业模式,不失为重构出版物流新格局的有效路径。The ＂Twelfth Five-year-plan＂ outline of press publication not only describes the new direction and pattern of publication logistics construction, but also brings its strategy execution and implementation into question. To rebuild the new pattern of publication logistics, the publishing groups, which have been regarded as the heavyweight players in the industry, will be in concert with the planning and burdened with the construction task, and explore a long-term viable business model under the trend of forging flagship press and media groups as described in the outline.

关 键 词：出版集团化 物流新格局 实施路径 

分 类 号：G231[文化科学]