西南民族地区森林生态旅游的人文品牌战略思考——兼论东南亚游客入境游服务贸易品牌战略  

On the Humanities Brand Strategic of Forest Ecotourism in Southwest Ethnic Areas——Together on the Southeast Asian Tourists Inbound Trade in Services Brand Strategy

作　　者：李雪岩[1] 吴柏海[2] 

机构地区：[1]广西民族大学,南宁530006 [2]国家林业局经济发展研究中心,北京100714

出　　处：《林业经济》2012年第5期49-54,共6页Forestry Economics

基　　金：2011年度教育部人文社会科学研究青年基金项目(编号:11YJC850014);国家社科基金特别委托项目“西南边境项目”(编号:A09023);广西民族大学国际贸易硕士点建设经费资助项目;2010年度广西民族大学中国-东盟研究中心招标课题“CAFTA建成后中国与东盟经贸关系研究(编号:dm1002)”

摘　　要：西南民族地区有丰富的森林生态旅游资源,目前,该地区的森林生态旅游开发并不理想,其主要原因是产品单一。森林生态旅游开发要上新台阶,需要更加重视在森林中孕育出来的、和森林共生共长的丰富的人文旅游资源,其中包括少数民族文化资源、跨国民族文化资源和＂侨＂文化资源,紧密结合这种人文旅游资源,走出一条森林生态旅游的人文品牌道路。为此,做好人文型森林生态旅游的主题定位,并在旅游利益分配、集体林区的景区建设、森林资源保护、吸引东南亚游客入境游等方面采取必要的措施。Forest ecotourism is a new industry and its prospect is considerable. The forest ecotourism resources are rich in the southwest ethnic areas, and the development is suitable. At present, the forest ecotourism development in this area is not ideal, one of the main reasons is that the product is single. To develop the forest ecotourism to a new stage, it needs to pay more attention in the cultural tourism resources, particularly the minority culture resourc- es, multinational ethnic culture resources and oversea Chinese cultural resources. For this purpose, it needs to make human type theme positioning, and take some necessary measures in the distribution of travel interests, the construction in collective forest area, the protection of forest resources, the attracting to tourists from southeast Asia.

关 键 词：西南民族地区 森林生态旅游 旅游产业 

分 类 号：F592.7[经济管理—旅游管理] S788.2[经济管理—产业经济]