基于TOPSIS方法的新产品开发决策问题研究  

Research on the Problem of Decision Making in the Development of New Products Based on TOPSIS

作　　者：张江涛[1] 

机构地区：[1]西安工业大学,西安710032

出　　处：《价值工程》2012年第16期99-100,共2页Value Engineering

摘　　要：新产品开发已经成为企业获取竞争优势的手段,新产品开发决策问题是新产品开发的重要内容。本文以产品所含要素特征与企业要素禀赋的TOPSIS方法为基础,采用定性分析与定量分析相结合的分析方法,为企业产品决策提供科学、高效和量化的手段。The development of new products has become a method to obtain competitive advantage.The problem of decision making in the development of new products is an important component of the development of new products.Based on the analysis of products features,enterprises,quality,and the Technique for Order Preference by Similarity to Ideal Solution（TOPSIS）,this paper uses quantitative and qualitative analysis to provide scientific,effective and quantitative method.

关 键 词：新产品开发 决策 TOPSIS 

分 类 号：C310[社会学]