C2C市场信用评价体系重构研究——以淘宝网为例  

Refactoring the Credit Evaluation System of C2C E-commerce——Taking Taobao.com as an example

作　　者：陈德刚[1] 

机构地区：[1]咸宁学院经济与管理学院,湖北咸宁437100

出　　处：《技术与创新管理》2012年第3期265-268,共4页Technology and Innovation Management

摘　　要：C2C市场在B2C市场的强劲增长势头下显得力不从心,如何重拾C2C市场的昔日风采,满足买卖双方需求的变化尤为重要。通过分析C2C市场信用评价体系现状,发现C2C市场不能有效满足买卖双方的交易需求,因此提出交易主体实名注册、信用评价体系指标重组、信用奖惩制度、完善信用法律法规和政府联动机制等信用评价体系重构措施。Compared with the fast growth of B2C,C2C seems to lack the abilitily to enlarge its market.How can C2C revive the falling business and make it thrive to meet the changing transaction demands becomes very essential.An analysis of the present situation of C2C Credit Evalation System reveals that it can＇t make its users satisfied.The measures used to solove this problem are as follows： to require its users,not only sellers but also buyers,to register with real names;to refactor the indexs of the Credit Evalation System;to set up a system of credit reward and punishment;to strengthen the laws related to credit and the joint mechanism of government and so on.

关 键 词：C2C市场 信用评价体系 淘宝网 交易需求 

分 类 号：F721.4[经济管理—产业经济]