低碳经济背景下旅行社发展方式的转型  

作　　者：是丽娜[1] 王国聘[2,3] 

机构地区：[1]南京林业大学人文社会科学学院 [2]江苏环境与发展研究中心 [3]南京林业大学

出　　处：《企业经济》2012年第5期141-144,共4页Enterprise Economy

基　　金：江苏省社科基金项目“西方社会生态学理论研究”(批准号:08ZXB005);江苏省高校哲学社会科学基金项目“江苏生态旅游者环境态度与行为管理研究”(批准号:2010SJB630037);南京林业大学科技创新基金项目“森林公园游客非生态行为发生机理及管理对策研究”(批准号:CX2011-40)

摘　　要：低碳经济的倡导和推行为旅行社的发展转型和创新带来新的机遇,然而其传统发展方式中存在着社会责任和道德感缺失、缺少对游客环保意识的教育引导、忽视低碳消费市场研究、节能减排技术应用不足以及相关政策保障力度不够等问题,这些都严重制约了旅行社在新一轮的发展。因此,旅行社应积极转变经营管理理念、转变产品开发模式、转变服务和宣传重点、转变业务运作流程、应用低碳环保技术和寻求政策和行业支持,以实现发展方式的转型升级。The advocacy and implementation of low-carbon economy bring about new opportunities for the travel agency’s development transformation and innovation.However,there are many problems in the traditional development pattern,such as deficient social responsibility and moral sense,insufficient educating and guiding the consciousness of tourist environment protection,ignoring the research on low-carbon market consumption,insufficient technological application of energy-saving and emission-reduction,and weak relevant policy guarantee,which seriously restrict the new round of development.Therefore,ravel agency should actively change operation and management idea,change the product development pattern,change the service and marketing emphasis,change the business operation processes,apply low-carbon and environmental protection technology,and seek policy and industry support in the hope of realizing the transformation and upgrade of development pattern.

关 键 词：低碳经济 旅行社 发展方式 转型升级 

分 类 号：F590.65[经济管理—旅游管理]