体育产业危机公关的原则及我国体育产业危机公关的启示  

The principles and enlightment of public relations in crisis in Chinese sport industry

作　　者：杨驰[1] 章仪[1] 

机构地区：[1]上海体育学院经济管理学院,上海200438

出　　处：《西南民族大学学报（自然科学版）》2012年第3期500-502,共3页Journal of Southwest Minzu University(Natural Science Edition)

摘　　要：通过专家访谈、逻辑分析、经验总结等研究方法系统阐述了体育产业危机公关的定义和危机公关主体,着重总结出了体育产业危机公关的三项原则:责任承担原则、真诚沟通原则、系统处置原则.最后探讨了对我国体育产业危机公关的启示.By using methods of expert＇s interview, logical analysis, experience summarization and so on, this paper researches the definiton and main body of public relations in crisis in Chinese sport industry and find out 3 principles out of it： responsibility accountability principle, sincere communication principle and system control principle. The enlightment of public relations in crisis in Chinese sport industry is discussed.

关 键 词：体育危机 危机公关 体育产业 

分 类 号：G80-052[文化科学—运动人体科学]