跨文化族群的认同比较研究与汉语传播策略  

Study of Cross-cultural Groups' Identity with the Target-language Community and Strategies for Chinese Language Popularity

作　　者：朱雯静[1] 王建勤[1] 

机构地区：[1]北京语言大学对外汉语研究中心,北京100083

出　　处：《云南师范大学学报（对外汉语教学与研究版）》2012年第3期65-71,共7页Journal of Yunnan Normal University(Teaching & Studying Chinese as a Foreign Language Edition)

基　　金：教育部人文社科重点研究基地重大项目(06JJD740004)资助

摘　　要：该研究通过问卷调查的方式,考察了美国和东南亚地区华裔及非华裔汉语学习者对目的语社团语言认同、文化认同、族群认同与价值观认同的现状。对问卷结果进行了统计分析,发现华裔和非华裔汉语学习者在对目的语社团的认同上显现出不同的特点,从中可以看到一些值得探讨的问题。文章同时也提出了针对不同文化族群的汉语传播策略。Through a questionnaire survey, this paper studies the attitudes of the overseas Chinese and other Chinese learners in America and Southeast Asia towards language identity with the target- language community, cultural identity, group identity and values. Through the analysis of the ques- tionnaire data, it concludes that these overseas Chinese are quite different from other Chinese learners in this aspect, and brings up some strategies for promoting the popularity of the Chinese language to- wards different cultural groups.

关 键 词：华裔汉语学习者 非华裔汉语学习者 对目的语社团的认同 汉语传播策略 

分 类 号：H195[语言文字—汉语]