我国网络金融超市业务的发展与规范  

The Development and Regulation of Network Financial Supermarket in China

作　　者：吴晓光[1] 马力为[1] 

机构地区：[1]中国人民银行,北京100032

出　　处：《区域金融研究》2012年第3期4-8,共5页Journal of Regional Financial Research

摘　　要：网络金融超市属于金融创新的一种表现形式,体现了以人为本的经营过程,强调以客户为中心的服务理念。本文分析了网络金融超市的理念与模式,以及我国网络金融超市发展潜在问题与风险,在此基础之上,提出从技术手段、营销手段与管理手段三个层面发展网络金融超市业务,并从监管角度提出相关建议,目的在于规范网络金融超市业务,使其健康发展。Network financial supermarket business belongs to a form of financial innovation, reflects the people- first business process, and emphasizes customer-focused service concept. This paper analyzes the concept and mode, as well as the potential problems and risks of the network financial supermarket business. On this foundation, this paper points out that we should develop the business through the ways of technology, marketing and management, and puts forward some effective suggestions on how to control the risk of this new business.

关 键 词：金融服务 金融创新 网络金融超市 

分 类 号：F832.39[经济管理—金融学]