澳门会展旅游的发展模式及其推进路径  

A Study on the Development Models of Macao MICE Tourism and Its Advance Path

作　　者：梁明珠[1] 钟金凤[1] 廖奇辉 

机构地区：[1]暨南大学管理学院,510632 [2]澳门中国旅行社

出　　处：《旅游科学》2012年第2期77-84,共8页Tourism Science

基　　金：教育部人文社会科学研究项目<旅游资源开发与保护激励约束机制研究>(09YJA630049)资助

摘　　要：会展旅游在国外已有了较为完善的发展模式,近年来也逐渐成为国内学术研究关注的热点。本文首先对国内外会展旅游的一些典型发展模式进行了归纳和总结,然后通过分析澳门会展旅游的发展条件,提出了澳门会展旅游发展的粤澳合作"前展后厂"模式、"政府扶持+旅游博彩业带动"模式以及适合澳门会展旅游发展的推进路径。MICE tourism has a longer history and more perfect developing mode in developed countries. Recently it has become a hot spot in domestic tourism research circle. This paper analyzed the typical development patterns, summarized the experience of domestic development of MICE tourism, and provided some enlightenment to Macan＇ s MICE development by analyzing the development status and characteristics of its MICE Tourism. The authors built a Guangdong-Macao cooperation ＂after the plant before the show＂ mode and ＂government support ＋ tourism and gaming- led＂ development model and suggested some appropriate advance path for Macao＇ s MICE Tourism.

关 键 词：会展旅游 发展模式 澳门 

分 类 号：F592.7[经济管理—旅游管理]