包头市健身俱乐部现状与发展研究  

The Research on Athletic Club's Status and Development Countermeasures of Baotou City

作　　者：石筱溪[1] 

机构地区：[1]包头师范学院体育学院,内蒙古包头014030

出　　处：《阴山学刊（自然科学版）》2010年第4期77-81,96,共6页Yinshan Academic Journal(Natural Science Edition)

摘　　要：随着市场经济的发展,人民生活水平的逐渐提高以及休闲时间的增多,人们健身意识逐渐增强,对体育娱乐服务的需求也逐步的提高。包头市健身俱乐部在成长过程中,由于经营者经营理念、经营规模、经营项目、管理制度及销售策略等方面的不同与发达地区健身俱乐部还存在着较大差异,其发展还处于初级阶段,包头代表着我国目前二级城市健身业发展不均衡的现状,其健身俱乐部在各个方面的发展还不完善,在诸多方面有待进一步研究探讨,对包头地区健身业进行进一步的理论研究是非常必要而有意义的。With the development of market economy,a gradual increase in people＇s living standards,as well as leisure time increases,a gradual increase health awareness,the demand for sports entertainment services also gradually improved.The athletic clubs of Baotou City in the growth process,due to the operator business ideas,business scale,management project,management systems and marketing strategies in different areas such as health clubs with the developed areas there are still large differences,their development is still at an early stage,Baotou represents the two cities in China＇s current fitness industry is not a balanced status quo,its athletic club in all aspects of development is not perfect.In many aspects to be further studied,on the fitness industry in Baotou area for further theoretical research is very necessary and meaningful.

关 键 词：包头 健身俱乐部 现状 对策 研究 

分 类 号：G819.6[文化科学—体育学]