基于网络链接分析的企业网站关联图绘制及应用研究  

Research on the Drawing and Application of Enterprise Website Association Diagram Based on Network Link Analysis

作　　者：文庭孝[1] 王尧[1] 刘璇[1] 

机构地区：[1]湘潭大学公共管理学院,湖南湘潭411105

出　　处：《情报理论与实践》2012年第6期79-82,共4页Information Studies:Theory & Application

基　　金：湖南省社会科学基金项目"基于网络链接分析的企业竞争对手研究"(项目编号:11YB036);湖南省情报学会重点项目"基于网络链接分析的企业竞争情报研究"(项目编号:2010103)的成果

摘　　要：文章论述了基于网络链接分析的企业网站关联图的内涵、绘制原理、绘制方法、绘制工具及基于企业网站关联图的竞争情报分析,探讨了网站关联图运用于企业竞争情报研究所面临的问题,并提出几点改进建议。This article discusses the connotation,drawing principle,drawing method and drawing tools of the enterprise website association diagram based on the network link analysis,and the competitive intelligence analysis based on the enterprise website association diagram.The article probes into the problems in the application of website association diagram in enterprise competitive intelligence research,and makes some suggestions for improvement.

关 键 词：网络链接分析 企业 网站 竞争对手 竞争情报 

分 类 号：G353[文化科学—情报学]