营销策略融入现代护理理念的思考  

Application of marketing strategy in modern nursing concept

作　　者：夏成辉[1] 

机构地区：[1]四川中医药高等专科学校附属医院,四川绵阳621000

出　　处：《现代临床护理》2012年第5期70-72,共3页Modern Clinical Nursing

摘　　要：目的探讨提高医院护理水平和效益的途径。方法将营销策略融入现代护理理念中,包括建立顾客至上理念、创新护理服务理念、企业形象战略和顾客满意战略理念与现代护理理念融合、建立个体化和情感化护理服务理念等。结果更新了护理人员的观念,提高了医院的整体护理水平。结论 营销策略融入现代护理理念中可提高护理质量和效益。Objective To explore ways to improve the level and effectiveness of nursing service. Methods Marketing strategy was used in the concept of modem nursing by establishing the concepts of ＇customers the first＇, ＇innovating nursing care service＇, ＇enterprise＇s image＇ and ＇ customer＇s satisfaction＇. Result The nurses＇ concepts were updated and the nursing service of the hospital was improved. Conclusion Marketing strategy integrated into the modem nursing eoneepts ean improve nursing quality and benefits.

关 键 词：营销策略 现代护理理念 社会效益 经济效益 

分 类 号：R47[医药卫生—护理学]