遗产旅游地酒店企业环境行为研究  

An Empirical Study on Environmental Performances of Tourists'Hotels in the World Heritage Site:Case of Zhangjiajie

作　　者：王凯[1,2] 黎梦娜[1] 葛全胜[2] 

机构地区：[1]湖南师范大学旅游学院,湖南长沙410081 [2]中国科学院地理科学与资源研究所,北京100101

出　　处：《中国人口·资源与环境》2012年第6期33-39,共7页China Population,Resources and Environment

基　　金：国家重点基础研究发展计划(973计划)基金项目(编号:2010CB955200)

摘　　要：从微观动力学角度对企业的环境行为进行分析,从而识别影响企业改善环境行为的关键因素,对寻求促进企业改善环境行为的最优方式,并为政府制定有效的环境政策有着积极和迫切的意义。以世界自然遗产武陵源所在地张家界市的酒店企业为研究标耙,基于对不同类型酒店环境行为存在差异性的假设,采用33个环境行为测量指标,从酒店建筑和景观设计、能源管理、水资源管理、废弃物减量、环保意识沟通、环保管理知识等6个方面进行测度。结果表明:张家界市酒店企业6个度量项目环境行为指标的组均值分别为1.91,2.04,1.77,1.95,1.62,1.45,在环保管理知识、环保意识沟通、水资源管理3个方面的表现较为欠缺;高星级酒店没有与低星级酒店、社会旅馆在大部分环境行为指标的分值上拉开差距;最后就改善酒店企业环境行为提出相关建议,其中主要包括增强酒店企业的环保责任意识,力促酒店企业运营模式转型以及加强对遗产旅游地酒店企业的调控与引导等。An analysis of corporation environmental behavior from a microcosmic perspective so as to identify the key factors affecting corporations＇ environmental performances makes a significant contribution to seeking the optimum solution for the improvement of the corporations＇ environmental behavior, and to working out a set of effective environmental policies for the government. This study was designed as an exploratory survey research in order to assess the environmental performances of tourist hotels in Wulingyuan Scenic Area in Zhangjiajie City, Hunan Province, China, which is listed in the ＂World Natural Heritage＂ by UNESCO in 1992. It included the analyses of 33 environmental performance indicators and 6 categories, and a hypothesis on the performance differences among the surveyed accommodations of varied groups. Findings show that the group mean average for the 6 categories are 1.91,2.04,1.77,1.95, 1.62 and 1.45; tourist hotels have low performance on environmental managerial knowledge, communication for environmental awareness and water efficiency/conservation; there are significant differences among the accommodation groups on only 12 performance indicators, which just provide partial support for the hypothesis. Lastly, some countermeasures and suggestions such as to strengthen responsibility consciousness, to promote the transformation of operation mode, and to reinforce the control and guidance, are put forward for the improvement of the hotels＇ environmental performances.

关 键 词：遗产旅游地 酒店企业 环境行为 测量指标 张家界 

分 类 号：F592.3[经济管理—旅游管理]