关于我国医药健康信息传播现状的调查研究  

The survey on the situation of the medical information spreading in China

作　　者：刘毅清[1] 黄晓波 聂湘珂 陆敏[1] 张红武[4] 

机构地区：[1]第二军医大学训练部图书馆,上海200433 [2]东西方国际教育集团,上海200400 [3]捷孚凯市场咨询(中国)有限公司,北京100020 [4]第二军医大学药学院,上海200433

出　　处：《药学实践杂志》2012年第3期232-234,238,共4页Journal of Pharmaceutical Practice

摘　　要：目的探讨我国医药健康信息传播的现状及特点。方法本次研究通过对北京和武汉两个城市的200名普通受众和北京、湖北、江苏、广东四个省市的80名主治医生进行定量问卷调查,通过对调查结果的综合评分,综合探讨我国现有医药健康信息传播渠道的传播效率。结论人民大众对医药健康信息需求迫切,现有主要的五种医药健康信息传播渠道和方式各有优劣,传播效率存在局限。Objective To discuss the situation and feature of the medical information spreading in China. Methods A quantitative questionnaire survey for 200 general individuals from Beijing and Wuhan, and 80 doctors in Beijing, Hubei, Jiangsu and Guangdong was done to discuss the channels and efficiency of medical information spreading. Conclusion People need to get medical information imminently. There are 5 main channels and methods, which had advantages and disadvantages. The spreading efficiency was limited.

关 键 词：医药健康 信息传播 调查研究 

分 类 号：R95[医药卫生—药学]