传播学视野下的红色旅游文化精品的开发与研究——以“大西柏坡”为例  

The Research and Development of Red Memory Literary Products from the Perspective of Mass Communication——"Great Xibaipo" as an Example

作　　者：毕雪梅[1] 尤志国[2] 

机构地区：[1]河北大学艺术学院,保定071002 [2]张家口教育学院艺术系,张家口075000

出　　处：《河北软件职业技术学院学报》2012年第2期60-63,共4页Journal of Hebei Software Institute

基　　金：2011年度河北省社会科学基金项目"活化;内化;深化--‘大西柏坡’红色旅游背景下的文艺精品开发与研究"(HB11YS028)的阶段性研究成果

摘　　要：在深化文化体制改革、推动社会主义文化大发展大繁荣的政策精神的指引下,"大西柏坡"红色旅游文化精品的开发与研究需进一步深化、内化、活化。从传播学视野分析,应抓准定位,以"做点、连线、扩面"入手,整合红色文化资源,形成较为合理的文化效度,开发建设大西柏坡,创建一流红色文化品牌,实施"品牌战略",将旅游产业做大做强,以拉动相关产业的大发展。Guided by the spiritual connotation of deepening the reform of the cultural system and promoting the development and prosperity of socialist culture,the studies of red tourism products ＂Great Xibaipo＂ need to be furthered in terms of depth, internalization and feasibility. Analyzed within the framework of Mass Communication and starting with the strategy of initiation, attachment and expansion, the present research aims to integrate red cultural resources,realize reasonable cultural validity and establish Xibaipo as first- class red memory literary brand so as to develop the local tourism industries and advance relevant industries.

关 键 词：大西柏坡 旅游 文化 

分 类 号：G127[文化科学]