游客满意度对景区门票价格容忍度的影响——以大唐芙蓉园为例  

An Empirical Study on the Influence of Tourist Satisfaction on Tolerance of Ticket Prices in Scenic Spots——With Tang Paradise as an Example

作　　者：刘红霞[1] 刘传喜[2] 

机构地区：[1]江西科技学院管理学院,南昌330098 [2]陕西师范大学旅游与环境学院,西安710062

出　　处：《江西科技学院学报》2012年第2期49-54,共6页Journal of Jiangxi University of Technology

摘　　要：近年来，随着旅游业的发展，各地景区门票价格飞速上涨，引起人们广泛关注，涨价是否能够为游客所接受，涨价之后游客是否能对景区质量满意，这些问题都需要进行深入思考。本文根据公平理论、感知绩效模型等相关理论，从游客涉入度、景区质量、价格公平感知三个因素来探讨景区游客满意度与门票价格容忍度的关系，如游客对景区满意，是否愿意支付较高的门票价格，从而淡化门票在游客出游决策中的作用。In recent years, with the development of tourism industry, ticket prices of scenic spots have been increasing rapidly, which has aroused great concerns from the public. Whether the price-rise can be accepted by tourists and whether tourists are satisfied with the quality of scenic spots after a rise of ticket prices need to be deeply deliberated. According to the equity theory and perceived performance model, the paper discusses the relationship between tourist satisfaction and tolerance of ticket prices in scenic spots from the aspects of tourist involvement, scenic quality and price fair perception. Through discussing tourist satisfaction with scenic spots and their willingness to pay for comparatively high ticket prices, the paper plays down the role of ticket prices in the travelling decision of tourists.

关 键 词：景区 满意度 价格容忍度 

分 类 号：F590[经济管理—旅游管理]