微博救助行动的舆论动员结构探析  

Analysis of Public Opinion Mobilization Structure from Blog Relief Actions

作　　者：赵振祥[1] 刘毅[1] 

机构地区：[1]厦门大学新闻传播学院,福建厦门361005

出　　处：《重庆工商大学学报（社会科学版）》2012年第3期7-12,共6页Journal of Chongqing Technology and Business University：Social Science Edition

摘　　要：微博救援行动的有效达成,有赖于舆论动员阶段对民众同情心和救援紧迫性的"唤醒"。微博救援行动凸显出虚拟场域内纯符号化的特征,即完全通过信息符号的交互传递过程来明确救援意义,激发情感和行动力。本文利用框架的内在结构理论,以成功案例为考察对象,将文本符号拆分为三大层次,逐层分析,以找出凝结动员力量的脉络所在。Effective accomplishment of blog relief actions depends on ＂arousing＂ the sympathy of the masses and urgent relief in the period of public opinion mobilization.Blog relief actions highlight pure symbolized characteristics in virtual fields,i.e.relief significance is clarified completely through interactive transmission process of information symbols to activate human emotion and actions.This paper uses intrinsic structure theory of framework and takes successful cases as examined objects to disintegrate text symbols into three hierarchies and then analyzes each hierarchy to find out the clear line of thoughts to solidify mobilization capacity.

关 键 词：微博 微博救助 社会动员 框架理论 网络集体行动 

分 类 号：G206.2[文化科学—传播学]